OUGD102
What if... self evaluation
The problem I identified was that not enough people knew the dangers and unknown side affects of the new legal high drug MCAT. I found evidence of this by doing some primary research and asking 20 people in a questionnaire about the most common drugs they see people doing on a night out. The most common was MCAT. I went on to do secondary research and tried to find some more information on the drug. I found out allot about what the drug was and how to buy it but I couldn't find much info about the affects of the drug.
Other primary research used was asking friends of friends who often take the drug MCAT, this helped with my research alot as if gave me a clear idea of the affects of the drug and how cheap and easy it is to get hold of.
In response to this me and my group decided we were going to try and inform people about the unknown dangers of the drug and instead of trying to stop them doing it, which I found whilst doing my research that this doesn't work, but trying to show them how to do it safely.
The problems I came across were that it was quite hard trying to get people to listen to you or take a leaflet off you if you were to pass it out on the street. To resolve this our group came up with the idea to have our logo and message on a small card sized ticket as your entering a club, therefore the ticket would be kept and more likely to be looked at. We also came up with the idea to make a stamp with the logo on which would be stamped on your hand as you entered the club. The logo would be subtly put up on posters etc around the city centre.
I think if we had more research into the actual dangers of the drug the project would have worked better even though we found it hard to find this research.
5 things I have learnt about the design process over the last two weeks are:
1. The more research you gather helps with the final outcome.
2. You can't do the research after the final outcome.
3. To come up with a problem from a wide variety of subjects.
4. To try and solve this problem.
5. To use quantitive and qualitative research as well as primary and secondary.
5 things I would do differently next time are:
1. Decide what each member of the group was going to do individually at the start rather than all going off and doing our own thing without discussing it.
2. All sit down as a group and come with a design together for the final piece.
3. Get the final handouts printed and completed quicker.
4. Tested the stamps more and used better ink.
5. Targeted the actual problem more effectively and the chosen target audience.
