Visual thinking evalution

Name of designer- Brady Miller (Sophie Herring)

What is being communicated and how?

The word compress has been communicated by photographic letterforms made of springs, silver springs on a black background makes the letters legible and visually attractive.

How well does this answer the brief?

It is visually communicates the word well through springs however it is not originally based on an existing letter form typeface. There are 10 A5 letterforms which answers the brief (maybe increase the size of the 'm')

How well has the idea been visually explored?

The idea has been explored looking at a wide variation of words that relate to the word compress but the idea could have been explored and developed more throughout the sketchbook.

What are the strengths of the resolution?

The strength of the resolution are the visual idea of the springs and how the word had been looked at in a variation of ways. The style of the letterforms works well. the silver and the black well great together.

How could it be improved?

The research could be improved, looking at existing typefaces, and typographers. Also using development throughout the sketchbook could have helped. Increase the size of the 'm' just so it works as a set. Maybe still using the springs try and compress them, squash them although this could be difficult to capture in a photograph.

General comments...

Brainstorming ideas as a starting point could help to generate a range of solutions.

Good solution using springs.

How are the four words selected to represent the typeface being explored?

The typeface used works with the four words i chose as the typeface looks organic, natural and clean cut. The four words i chose are Daisy, Peach, Pisces and goofy.

Why is the existing typeface that has been selected to manipulate an inappropriate/appropriate choice?

The typeface chosen is an appropriate choice as its quite a simple font that can be manipulated easily. For example using a leaf from a peach as a serif.

What are the reasons behind the design decisions you have made for the typeface so far?

In my sketchbook i have tried out a few different fonts that i found in a book from the library called ABZ more alphabets and other signs.

Action to be taken?

1. Reduce busy backgrounds behind letters. Simplify them.

2. Try different patterns on different letters.

3. Consider pattern with each letter i.e change pisces for H.

4. Select colours for each each letter.

5. Consider readability and legibility. Make sure you can tell what letter is what i.e the letter 'N' can be confused with the letter 'A'

What were the negatives of working in a group?

At first we were all a bit unclear of who was doing what job but after a while we all knew our roles. A few of our ideas clashed a bit but nothing major. We also all found it quite hard being new to the studio and equipment.

What will you do differently next time?

Decide who is doing what quicker and without messing around. Organise our time more efficiently for example we needed more time to spend on the presentation of our project.

Where could you have improved your resolution?

Apart from needing more time for the presentation i think our resolution turned out excellent given we only had a small amount of time to do it in. We could of asked more questions to the public and asked more people for research.

What are the strengths of your presentation?

We had a good end product to show in our presentation. We also used a powerpoint presentation as well as photos. Given that we got the most votes for best presentation i think we did really well.

What would you do if on a night out one of your friends becomes unwell? group project work.

What roles did you take on in the group?

I was involved in decision making and collecting research. I also collected quotes from the public answering the given question. We worked as a group to come up with ideas and concepts.

How well do you think performed in the roles?

I think i worked well on my own and as part of a group.

How well do you think you worked as a group?

Very well, we all communicated and agreed on ideas as a group. No one was left out or without a job to do. All our work came together really well at the end.

What were the positives of working in a group?

We all came up with good ideas because we had excellent communication with each other. As we all had set roles to do individually and together we managed to get everything done. We all got along really well and i've made lots of know friendships with the people in my group.