Visual thinking evalution

Name of designer- Brady Miller (Sophie Herring)

What is being communicated and how?

The word compress has been communicated by photographic letterforms made of springs, silver springs on a black background makes the letters legible and visually attractive.

How well does this answer the brief?

It is visually communicates the word well through springs however it is not originally based on an existing letter form typeface. There are 10 A5 letterforms which answers the brief (maybe increase the size of the 'm')

How well has the idea been visually explored?

The idea has been explored looking at a wide variation of words that relate to the word compress but the idea could have been explored and developed more throughout the sketchbook.

What are the strengths of the resolution?

The strength of the resolution are the visual idea of the springs and how the word had been looked at in a variation of ways. The style of the letterforms works well. the silver and the black well great together.

How could it be improved?

The research could be improved, looking at existing typefaces, and typographers. Also using development throughout the sketchbook could have helped. Increase the size of the 'm' just so it works as a set. Maybe still using the springs try and compress them, squash them although this could be difficult to capture in a photograph.

General comments...

Brainstorming ideas as a starting point could help to generate a range of solutions.

Good solution using springs.