Alphabet soup evaluation

Referring to the typeface I designed for Ellis

Which personality traits did you chose to respond to and apply the typeface?

1. Favourite flower

2. Favourite fruit

3. Favourite type of film

4. Starsign- Pisces

What are the reasons behind decisions you have made for the typeface?

I chose the typeface because it is an easy to read, organic looking type which matches the chosen words.

In what ways are the results effective?

I chose to stick to just drawing flowers (daisies) and they sat really nicely in the curves of the font. If the type had been straight with a lot of blocks and lines it wouldn't of worked as well.

Referring to the typeface designed for me

Which personality traits do you interpret from the typeface designed to represent you?

• girly
• pink
• bold
• eye catching

Describe what you think of the typeface?

It catches your eye and is very appealing visually.

In what ways is it effective, and in what way is it ineffective of representing you?

Its effective as it shows my favourite colours and my girly side.