OUGD103-Communication is a virus

Issues raised:

Too much text on the first pages, too much going on, confusing.

Can we use the stock for the envelope as it is different from the stock of the book.

Action to be taken:

De clutter the first page- too much type.

General feedback:

Like the mixture and variety of typefaces. Animals, drawing, illustrations work well with type and colour.

OUGD103-Communication is a virus

OUGD103-Communication is a virus

The Brief:

To produce a graphics response that engages with a specific audience. The response should consider the context and environment in which you aim for it to be delivered. This will be identified as part of the initial concept proposal.

Considerations:

Analyse and, identify and use existing means of distributions in order to select an appropriate method of communication.

Target audience:

Young children and parents.

Tone of voice:

Easy, simple, for children.

The tone of voice should be appropriate to your content, the audience to which your work will be delivered and the content in which it will be viewed or delivered.

Background:

What do you want to say? How do you intend to say it? What language would be appropriate?

'Get people to read more', invite people to an event for 'world book day' encouraging children to read more after school hours and parents to read to children.

Will the content be communicated primarily through type or image? If it is both what will be the relationship between the two?

We will use mainly image and simple, easy type as its based on children.

Mandatory requirements:

A limited colour pallet, two colours plus stock, will allow for reproduction of your designs across a range of media. We will research into existing children's books/illustrations to see what kind of colours are usually used.

The response should remain within legal boundaries. NB- Any activities that may cause damage, personal offence or involve acts of an illegal nature are not encouraged or supported by the deliver of this brief. You must seek appropriate permission for all activities associated with this brief.

The problems should be resolved by the deadline below. However, if we have plans to extend the scope and ambition of the response beyond this deadline we will include these proposals in our presentation.

Deliverables

Design development sheets.

Concept/proposal appropriate to our idea.

3xA2 presentation boards identifying:

Concept

Content

Method of delivery

Studio deadline

Pitch

Monday 15th March

Final Crit:

Monday 22nd March

OUGD104-Visual language-what is line

The brief:

Using manipulation of line, frame, format, media and colour, produce a body of work that visually investigates the following definition of the word 'line'.

"A connected series of events, actions, or developments."

Considerations:

Develop, document and catalogue a range of investigative and experimental approaches in response to the above quote. Also document the application and evaluation of media.

Target audience:

Tone of voice:

Background:

One of the numerous definitions of drawing (and recording drawing) is the act of defining the outlines of an object against a background, using a wide variety of tools and techniques. It generally involves making/applying marks to a surface.

How do you construct a line?

Draw, trace, add/remove, layer, dot, drag...

What media do you use?

Traditional drawing materials, photography etc...?

What format are you working to? Is your frame constant or changing?

Mandatory requirements:

The work presented must represent the time given to complete this brief. Set time aside to draw regularly. There is no point rushing this at the end of the module, time management is essential. Your investigation should become part of your everyday life and developing design practise. Will be based upon a workshop(s) previously undertaken in the visual language module.

Deliverables:

A set of notebooks/sketchbooks and drawings/images in an organised, rational, and considered format.

Studio deadline:

23rd March 2010

OUGD103-Visual language

OUGD103-InDesign

The brief

To produce a visually considered double page spread based upon your subject matter. (Richard)

Consideratons

Think visually, Explore layout/type/image/colour. How they relate to each other.

Target audience

Richard

Tone of voice

Easy going, funny

Background

One of the problems with software is that everyone has access to it but not everyone knows how to use it creatively. Adobe InDesign is primarily used for for the generation of compelling print layout and breaking down the barriers between online and offline publishing. The possibilites of which can be used a sa springboard for further visual research.

Mandatory reuirements

All work should be suppoerted by a broad range of viual investigation in the form of design sheets of workbooks. The final image is double spread. Landscape a3 stock 237x380 (2cm bleed)

Deliverables

One double page spread

Studio deadline

27th May 2010