OUGD103-Communication is a virus

The Brief:

To produce a graphics response that engages with a specific audience. The response should consider the context and environment in which you aim for it to be delivered. This will be identified as part of the initial concept proposal.

Considerations:

Analyse and, identify and use existing means of distributions in order to select an appropriate method of communication.

Target audience:

Young children and parents.

Tone of voice:

Easy, simple, for children.

The tone of voice should be appropriate to your content, the audience to which your work will be delivered and the content in which it will be viewed or delivered.

Background:

What do you want to say? How do you intend to say it? What language would be appropriate?

'Get people to read more', invite people to an event for 'world book day' encouraging children to read more after school hours and parents to read to children.

Will the content be communicated primarily through type or image? If it is both what will be the relationship between the two?

We will use mainly image and simple, easy type as its based on children.

Mandatory requirements:

A limited colour pallet, two colours plus stock, will allow for reproduction of your designs across a range of media. We will research into existing children's books/illustrations to see what kind of colours are usually used.

The response should remain within legal boundaries. NB- Any activities that may cause damage, personal offence or involve acts of an illegal nature are not encouraged or supported by the deliver of this brief. You must seek appropriate permission for all activities associated with this brief.

The problems should be resolved by the deadline below. However, if we have plans to extend the scope and ambition of the response beyond this deadline we will include these proposals in our presentation.

Deliverables

Design development sheets.

Concept/proposal appropriate to our idea.

3xA2 presentation boards identifying:

Concept

Content

Method of delivery

Studio deadline

Pitch

Monday 15th March

Final Crit:

Monday 22nd March

OUGD104-Visual language-what is line

The brief:

Using manipulation of line, frame, format, media and colour, produce a body of work that visually investigates the following definition of the word 'line'.

"A connected series of events, actions, or developments."

Considerations:

Develop, document and catalogue a range of investigative and experimental approaches in response to the above quote. Also document the application and evaluation of media.

Target audience:

Tone of voice:

Background:

One of the numerous definitions of drawing (and recording drawing) is the act of defining the outlines of an object against a background, using a wide variety of tools and techniques. It generally involves making/applying marks to a surface.

How do you construct a line?

Draw, trace, add/remove, layer, dot, drag...

What media do you use?

Traditional drawing materials, photography etc...?

What format are you working to? Is your frame constant or changing?

Mandatory requirements:

The work presented must represent the time given to complete this brief. Set time aside to draw regularly. There is no point rushing this at the end of the module, time management is essential. Your investigation should become part of your everyday life and developing design practise. Will be based upon a workshop(s) previously undertaken in the visual language module.

Deliverables:

A set of notebooks/sketchbooks and drawings/images in an organised, rational, and considered format.

Studio deadline:

23rd March 2010

OUGD103-Visual language

OUGD103-InDesign

The brief

To produce a visually considered double page spread based upon your subject matter. (Richard)

Consideratons

Think visually, Explore layout/type/image/colour. How they relate to each other.

Target audience

Richard

Tone of voice

Easy going, funny

Background

One of the problems with software is that everyone has access to it but not everyone knows how to use it creatively. Adobe InDesign is primarily used for for the generation of compelling print layout and breaking down the barriers between online and offline publishing. The possibilites of which can be used a sa springboard for further visual research.

Mandatory reuirements

All work should be suppoerted by a broad range of viual investigation in the form of design sheets of workbooks. The final image is double spread. Landscape a3 stock 237x380 (2cm bleed)

Deliverables

One double page spread

Studio deadline

27th May 2010

OUGD103 Don't panic-Vogue

End of module evaluation

What skills have you developed through this module and how effectively do you

think you have applied them?

For this module i used a range of different media such as scanning hand drawn and painted

images, spray painted images, and ink images and then scanned them into the macs to

manipulate them further. I think i developed my skills by doing this a lot as i used software such

as illustrator, which i wasn't very confident using at first, and also photoshop and in design.

I used alot of photography in this module, for example for categorising my 100 objects.

I also learnt how to make a PDF presentation for printing the photoshop postcards which i have

never done before. Now i have the skills to do this i think i will use it a lot more.

I've also developed my skills in bookmaking as i had never done this before. After learning a few

different stitches for binding the books i went on to use the pamphlet stitch to bind the book i

made for the 100 brief.

2. What approaches to/methods of research have you developed and how have

they informed your design development process?

From my original research i had found a lot of facts and opinions from a range of different sources

such as books, newspapers, interviews and the internet. The facts were so different and varied

so when it came to making my book (and after receiving feedback in a crit) i decided to narrow

the facts and opinions to just facts and also create categories for them to go in. I made a category

page at the start of the book and referenced the pages to these categories along with a page

references where i got my facts from.

3. What strengths can you identify in your work and how have/will you capitalise

on these?

I think i did quite well in finding a large range of research and using this research in my work.

4. What weaknesses can you identify in your work and how will you address these

more fully?

When making my final book i think i could have crafted it better but considering it was the first time

i had made a book it wasn't too bad. When it came to cutting out the pages for my book i found

that they didn't all fit together perfectly so some had to be cut down to size a bit more. I realised

once i had done this i should have left a small blank border, and not had type so close to the

edges, incase mistakes were made.

5. Identify five things that you will do differently next time and what do you expect to

gain from doing these?

1. I would have asked for more help when making the final book. If i had done this my book

would have looked more professional and well crafted.

2. I would have sorted the pages into their categories before printing them so that they would

have sat together in the book like chapters. This also would have made the book look more

professional and would have made more sense.

3. In the group project for what if... i found it hard to communicate with the whole group and decide

who was going to work on what part of the brief. Next time i would make sure we all sat down

together and discussed the work. By doing this we would of also had more time to develop the

work and research as no one would be left not knowing what was going on.

4. Also for the what if brief we found that from our research that the problem we came up with

wasn't clear and the solution didn't work. If we had spent more time on the research we could have

come up with a problem that could of been solved.

5. For some parts of this module i found myself not having enough time to cut things out such as

photographs and the crafting products so next time i would make sure i printed things out in advance

to enable myself to have more time cutting them out.

6.How would you grade yourself on the following areas:

5= excellent, 4 = very good, 3 = good, 2 = average, 1 = poor

Attendance - 5

Punctuality- 5

Motivation- 4

Commitment- 4

Quantity of work produced- 4

Quality of work produced- 4

Contribution to the group- 4

Visual language- OUGD104

Book - rationale

Brief: (what is the problem you intend to solve?)

To make a hotdog fold book based on the photographs i took from the 'Art of travel' brief. I intend to use different materials and media. 20 of these books need to be produced, all exactly the same. These books will be on sale at the book fair.

Who needs to know? (who is your audience)

People who attend the book fair. People come from around the world so the book needs to be eye catching and different.

What do they need to know?

What my book is based on. What is the subject? i.e. blue Why is this interesting? Composition, objects, shades of blue etc.

What will they respond to? (how will they connect/understand the outcome?)

If they like the book, they can buy it. The book should be interesting to look at.

What research is required? (what do you need to know in order to complete this brief to the fullest potential?)

Primary: Photographs, mark making, binding, mixed media, drawing, painting, printing methods, stitching, fabric, stock, cut out, collage. Look at old fashioned books.

Secondary: Internet, look at books, others artists who manipulate existing books, artists who use a range of different materials in book making. Whether they use type and whether its necessary for me to use type or not.